Hardware Podcasts

Embracing a Consumer-Centric Approach to Product Development

Over the Air · 8 Jun 2021 · 35m

What this episode covers

Doug Roberson, CTO of Alterco Robotics (maker of the Shelly IoT brand), explains how the company uses a consumer-centric approach to product development by listening to customers via social media and forums. He discusses the importance of versatile hardware form factors, such as the Shelly 1 relay, and the critical lesson that a working prototype does not guarantee a profitable product due to Bill of Materials costs. Roberson also emphasizes data privacy by offering local control options and advises founders to build experienced teams and say 'no' to superfluous features to avoid failure.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Alterco Robotics, Google, Apple
Products
Shelly, Shelly 1, Shelly 3 EM, Home Assistant Blue, Nest
Chips
ESP8266, ESP32
Also
ZigBee, Z-Wave

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