Hardware Podcasts

128: Creating an App for Your Hardware Device

Product Startup · 8 Jun 2022 · 20m

What this episode covers

Piotr Zajac, CEO of Untitled Kingdom, a 55-person app development firm specializing in IoT, MedTech, and FemTech, explains how to build successful apps for hardware devices. He argues that developers must focus on one or two core features and prioritize user feedback to avoid over-engineering, citing a failed project where a client spent millions on unnecessary features. Zajac emphasizes that onboarding is crucial for creating user habits and that high-quality, secure software aligned with FDA and ISO standards is far cheaper in the long run than cheap, buggy code. He illustrates these points with the Irgo hearing aid and its Soundmatch app, which uses ultrasound to personalize hearing profiles.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Untitled Kingdom
Products
Irgo, Soundmatch
Also
FDA, Nordic

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