129: The Best Hardware Product Development Processes

Product Startup · 15 Jun 2022 · 20m

What this episode covers

John Carter, former Chief Engineer at Bose and founder of TCGen, explains how hardware startups can adopt best practices from major brands like Apple and Amazon. He emphasizes that innovation requires dedicated budget and 'adjacency' to core competencies, warning against feature creep and early customer exposure. Carter advocates for an adapted Agile approach in hardware, focusing on empowered teams, rotating feedback sources, and the critical role of industrial design in communicating product value.

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