Hardware Podcasts

Maximizing ROI for IoT Prototyping and Development | Blynk's Pavel Bayborodin

IoT For All Podcast · 31 Aug 2021 · 26m

What this episode covers

Pavel Bayborodin, Founder and CEO of Blynk, discusses the company's journey from a Kickstarter-funded prototype to a commercial IoT platform. He outlines the typical IoT development lifecycle, emphasizing that hardware design and connectivity are the primary hurdles, while software integration often requires significant organizational change. Bayborodin also details monetization strategies for connected products, including indirect data value, premium services, and automated replenishment, noting that software costs should roughly match hardware costs.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Blynk, RayPack, Rheem
Products
Philips Hue
Chips
Raspberry Pi, Texas Instruments

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