Hardware Podcasts

Ep. 17 - Do's and Don'ts of Naming Your Company

Open Hardware Manufacturing Podcast · 28 Mar 2024 · 1h 02m

What this episode covers

Stephen Hawes and Lucian Che Park of Opulo discuss the complexities of naming a hardware company and its open-source project, explaining why they separated the company name (Opulo) from the product name (Lumen PnP). They detail the pitfalls of using common words, the importance of securing domains and social handles, and the legal necessity of trademarking to avoid cease-and-desist orders, citing their own experience rebranding from Index Machines. The hosts also share a list of rejected, humorous name candidates like Globney and Crabapple Industries to illustrate the brainstorming process.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Opulo, Index Machines, Bantam Tools, Form Labs, PCBWay
Products
Lumen PnP

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