Hardware Podcasts

Brewing up Growth by Building on Heritage with Sprecher Brewing CEO, Sharad Chadha

Manufacturing Happy Hour · 12 Apr 2022 · 38m

What this episode covers

Sharad Chadha, CEO of Sprecher Brewing Company, discusses his transition from multinational roles at GE Healthcare and Samsung to acquiring and running Wisconsin’s first craft brewery. He explains the strategic decision to pivot heavily toward craft sodas like Green River Soda and Sprecher’s own root beer, leveraging their heritage to differentiate in a crowded beverage market. Chadha details the operational challenges of installing new canning and bottling lines during the pandemic, including managing supply chain constraints and doubling the workforce to meet growing demand.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Sprecher Brewing Company, GE Healthcare, Samsung, Electrolux
Products
Green River Soda, Bay, Crusoe, Black Bear

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