Hardware Podcasts

How to Drive Real Business Results through Digital Marketing with RōBEX’s Craig Francisco

Manufacturing Happy Hour · 16 Feb 2021 · 34m

What this episode covers

Craig Francisco, President of RōBEX, an industrial automation company based in Perrysburg, Ohio, explains how his company drives business results through targeted digital marketing and social media strategies. He details the process of creating customer avatars, executing a relentless LinkedIn campaign focused on value rather than frequency, and using analytics to refine their target audience of engineers and executives. Francisco emphasizes the importance of measuring results and staying relevant online to overcome labor shortages in industries like food, glass, and tissue.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
RōBEX, Steamchain
Also
Stephen Covey, Gary Vaynerchuk

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