Hardware Podcasts

What is Stopping Brands from Going Big with NFC? | SharpEnd's Cameron Worth | Internet of Things Podcast

IoT For All Podcast · 8 Nov 2022 · 21m

What this episode covers

Cameron Worth, founder and CEO of SharpEnd, explains how his company bridges the gap between IoT technology and brand marketing by focusing on connected packaging. He details the technical and business barriers preventing brands from scaling NFC adoption, including platform fragmentation, integration complexity, and cost concerns. Worth highlights specific use cases for Levi's jeans and Absolute Vodka, arguing that NFC offers a superior, luxury user experience compared to QR codes for fashion and beauty brands.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
SharpEnd, Levi's, Absolute Vodka, Campari Group, PepsiCo, Avery Dennison, Denso Wave, PTC
Products
ThingWorx
Also
NFC, QR codes, RFID

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