Hardware Podcasts

Advice Line with Lyndon Cormack of Herschel Supply Co.

How I Built This · 27 Feb 2025 · 46m

What this episode covers

Herschel Supply Co. co-founder Lyndon Cormack joins Guy Raz to advise three early-stage founders on leveraging brand stories and marketing strategies. Lauren Beefus of Memory Lane Jane, a bespoke family history book service, seeks advice on marketing to high-net-worth clients, with Cormack suggesting a luxury brand positioning and public relations. John Derling of Floordrobe, a clothing ladder startup, asks how to drive DTC sales for a tactile product, receiving advice on boutique hotel partnerships and influencer marketing. Virginia Peterson of SWOOP, an Alaska-based apparel brand, debates the ROI of trade shows for expanding wholesale, with Cormack encouraging the investment to reach lower-48 buyers.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Herschel Supply Co., Memory Lane Jane, Floordrobe, SWOOP, U.S. Bank, REI, Figs
Also
SoHo House

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