Hardware Podcasts

SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed

How I Built This · 29 Dec 2025 · 1h 24m

What this episode covers

Val and Breezy Griffith, the mother-daughter founders of SkinnyDipped, explain how they developed a thinly coated chocolate almond to reduce sugar content, navigating early failures like a Home Depot paint sprayer experiment and a converted chicken coop facility. They recount a critical near-disaster when 40,000 pounds of rancid almonds threatened a chain-wide Target launch, forcing a frantic scramble to secure fresh inventory. The episode details how the company later faced a financial crisis in 2022 due to low gross margins, leading to ruthless cost-cutting and a pivot to profitability that allowed them to become a multimillion-dollar brand.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Target, Kroger, Costco, Whole Foods, Home Depot, eBay, Pop Chips, Ollipop, Smart Sweets, Simple Mills, France, Franz
Products
SkinnyDipped, Vitamin Water, Kind, Lara Bar

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