Hardware Podcasts

UNTUCKit: Chris Riccobono

How I Built This · 23 Jun 2025 · 1h 13m

What this episode covers

Chris Riccobono, co-founder of UNTUCKit, explains how he identified a gap in the market for shirts designed to be worn untucked and built a brand from scratch despite having no fashion industry experience. He details the disastrous first production run from a Polish factory, the strategic pivot to direct-to-consumer sales and targeted advertising, and the company's rapid scaling through physical stores. Riccobono also recounts the near-collapse of the business in 2020 when a potential $750 million acquisition fell apart due to the pandemic, forcing the company into a survival mode that eventually led to profitability and a new wholesale expansion.

Most relevant to

founders before launch, early-stage companies, companies scaling up and established companies

Topics

Mentioned

Companies
J.Crew, General Electric, Kleiner Perkins, Vineyard Vines, Banana Republic, Nordstrom, Macy's, Stitch Fix, Boomer and Carton, PricewaterhouseCoopers
Products
UNTUCKit
Also
Howard Stern

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