Advice Line with Steve Holmes of goba Sports Group

How I Built This · 29 May 2025 · 47m

What this episode covers

Steve Holmes, founder of Springfree Trampoline and GOBA Sports Group, joins Guy Raz to answer questions from three early-stage entrepreneurs. Holmes shares his strategy for navigating tariffs by stockpiling inventory and diversifying manufacturing, while advising Ikechukwu of Veii Apparel on balancing brand authenticity with broader appeal. He also helps Cody Johnson of Grand Tongo build a year-round advertising strategy for a seasonal bug repellent and guides Kenesha of One More Cocoa on converting viral Oprah exposure into sustainable customer retention.

Most relevant to

companies scaling up, early-stage companies and founders before launch

Topics

Mentioned

Companies
GOBA Sports Group, Veii Apparel, Grand Tongo, One More Cocoa, Under Armor, Costco, Lowe's, Target
Products
Springfree Trampoline, Green Bar 2X

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