Hardware Podcasts

Advice Line with Richard Branson of Virgin

How I Built This · 8 May 2025 · 42m

What this episode covers

Virgin Group founder Sir Richard Branson joins Guy Raz on the Advice Line to answer questions from three early-stage founders: Lola Banjo of Silver & Riley, Ross Novotney of Now Pools, and Andrew Perez of The Juice Spot/Lone Wolf Granola. Branson shares advice on maintaining brand integrity through personal customer connections, using stunt marketing to create buzz for new markets, and focusing on regional expansion for CPG products. The conversation highlights specific strategies for scaling small businesses while preserving their core values and identity.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Virgin Group, Silver & Riley, Now Pools, The Juice Spot, U.S. Bank, Nordstrom, Zappos, Eurostar
Products
Lone Wolf Granola, Virgin Voyages

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