9: Asking for Money
Myke Hurley of The Pen Addict and Notco discusses his second Kickstarter campaign for a special video episode of his podcast, explaining how he structures the funding to cover production costs without generating personal profit. He details the decision to use Kickstarter as a community-building tool rather than a direct sales channel, contrasting it with Studio Neat's direct-to-consumer model for products like the Remote Stand. The conversation explores the ethical nuances of asking audiences for money, the importance of community trust, and the strategic use of crowdfunding for novel products versus standard merchandise.