Advice Line with Pete Maldonado of Chomps (April 2024)

How I Built This · 18 Jul 2024 · 51m

What this episode covers

Chomps co-founder and co-CEO Pete Maldonado advises three early-stage entrepreneurs on scaling physical product businesses. He counsels Jennifer Ballin of Badass Bagels on whether to franchise or pursue CPG, emphasizing that incremental customers are key to competing with giants like Philadelphia. He guides Brandy Shelton of Just Ed Honey Tea Company on entering big-box retail, suggesting Whole Foods as a regional testing ground and urging her to leverage her grandmother's story for brand differentiation. Finally, he advises Jake Meyer of Annie Alaska on direct-to-consumer sales, recommending door-to-door persistence and content creation to build a customer base for his wild salmon business.

Mentioned

Companies
Just Ed Honey Tea Company, Annie Alaska, Trader Joe's, Whole Foods, Chick-fil-A, Cava, ButcherBox
Products
Chomps, Badass Bagels, Philadelphia, Slim Jim, Dave's Hot Chicken, Numi Tea

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