Reclaiming food waste with Jasmine Crowe-Houston of Goodr (2022)

How I Built This · 14 Sept 2023 · 45m

What this episode covers

Jasmine Crowe-Houston, founder of Goodr, explains how she pivoted from feeding the homeless in Atlanta to building a for-profit logistics company that recovers surplus food from businesses for nonprofits. She details the initial struggle of convincing corporate clients to work with a for-profit entity and the development of a technology platform to match food inventory with nearby nonprofits and gig drivers. Crowe-Houston discusses the business model, which charges clients a fee for waste diversion while providing tax deductions and ESG metrics, and highlights the company's rapid scaling to 34 cities driven by growing corporate sustainability mandates.

Mentioned

Companies
Goodr, Black Celebrity Giving, Georgia Tech, Uber, Lyft, Roadies, Walmart, Sedexo
Products
Sunday Soul
Also
Magic Johnson

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