Jack Black Skin Care: Curran and Jeff Dandurand

How I Built This · 11 Sept 2023 · 1h 01m

What this episode covers

Curran Dandurand, former executive at Mary Kay, and her co-founder Emily Dalton launched Jack Black, a premium men's skincare brand, after being rejected by investors. Curran’s husband Jeff joined as the sales lead, initially targeting golf courses before pivoting to department stores like Nordstrom after a disastrous trade show. The brand succeeded by educating consumers through in-store sampling and leveraging celebrity endorsements, eventually selling to Edgewell Personal Care for nearly $100 million.

Mentioned

Companies
Mary Kay, Edgewell Personal Care, Gillette, Clinique, InStyle, Nordstrom, Dallas Cowboys
Products
Jack Black, Beard Lube, Face Buff

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