How I Built This · 1 May 2023 · 1h 18m
Fokke de Jong, founder of Suit Supply, explains how he built a global menswear brand by sourcing high-quality Italian fabrics and manufacturing in China to undercut luxury prices. He details his unconventional retail strategy, including opening stores on highways and in Soho lofts, and navigating regulatory hurdles like zoning laws and permit delays. De Jong also discusses the operational challenges of scaling production, the importance of in-store tailoring for brand credibility, and his decision to remain privately held to maintain control over the company's culture and execution.
founders before launch, early-stage companies and companies scaling up
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