HIBT Lab! Hevesh5: Lily Hevesh

How I Built This · 27 Apr 2023 · 41m

What this episode covers

Lily Hevesh, creator of the Hevesh5 YouTube channel, explains how she turned a childhood hobby of domino art into a multi-faceted business, including launching a precision domino line with Spinmaster and starting an agency for large-scale projects. She details the technical challenges of manufacturing toppling dominoes, the decision to leave polytechnic college to pursue content creation full-time, and her strategic choice to prioritize her craft as a solo artist over scaling into a massive 'empire' structure. Hevesh also discusses her role as a judge on the Dutch TV show 'Domino Challenge' and her vision for bringing domino art into educational settings.

Mentioned

Companies
Spinmaster, Warner Bros., U.S. Bank
Products
Hevesh5, Collateral Beauty, Campbell's soup, Domino Challenge, Lego
Also
Will Smith

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