Orangetheory Fitness: Ellen Latham

How I Built This · 10 Apr 2023 · 1h 05m

What this episode covers

Ellen Latham, who developed the Orange Theory Fitness concept after being fired from a spa director role, explains how she transitioned from teaching Pilates to creating a high-intensity interval training program using treadmills and rowers. Alongside partners Jerome Kern and Dave Long, she scaled the brand from a single Florida studio to over 1,500 global locations by integrating heart rate monitoring technology and refining franchise operations. Latham details the initial risks of investing heavily in equipment without piloting the program, the challenges of early franchise performance, and the strategic pivot to virtual classes during the pandemic.

Most relevant to

companies scaling up

Topics

Mentioned

Companies: Orangetheory Fitness, Polar, Peloton, Massage Envy, YWCA, Bonaventure Spa, Williams Island Spa, Kohl's
Also: Jerome Kern, Dave Long

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Orangetheory Fitness: Ellen Latham

What this episode covers

Most relevant to

Topics

Mentioned

Related episodes from other shows

S2E13 Relentless Empathy & Going Deep On Understanding The Problem | Ryan Eder

Succeeding in Hardware with Joshua Hsu of Introhm

#59 Welcome to the Oat Haus! Celebrity Collaboration, Sprouts Launch, and Mental Health with Ali Bonar

#054 - Kickstarter Pre-launch - a home gym challenges the "No pain No gain" crowd, with Joey Atlas of SCULPTAFIT Global, USA

#019 - Chairless chair, with Keith Gunura of noonee, Switzerland