Hardware Podcasts

Houzz: Adi Tatarko

How I Built This · 30 May 2022 · 1h 16m

What this episode covers

Adi Tatarko, co-founder and CEO of Houzz, explains how a frustrating home renovation in Palo Alto led her and her husband Alon to build an online community for homeowners and professionals. Initially a side project to share renovation photos, the platform grew organically through word-of-mouth until a mentor warned them they were leaving money on the table, prompting them to raise $2 million from angel investor Oren Zev. Adi left her career in financial planning to become CEO, focusing on product and community growth before monetization, eventually scaling Houzz to 65 million users and securing backing from Sequoia Capital.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
eBay, Sequoia Capital, Google, U.S. Bank
Products
Houzz
Also
Oren Zev

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