Founder Feature: Bar Bruhis of Boostcous
Bar Bruhis, founder of Boostcous, explains how he formulated a better-for-you couscous using only chickpeas, lentils, and peas after a licensing deal with an Italian manufacturer collapsed due to tariffs. He details his decision to launch direct-to-consumer first, hitting 10,000 Shopify orders in six months to prove product-market fit and gather customer data. Bruhis shares the specific post-purchase survey question that led to a Costco buyer call and discusses his strategy for pitching Whole Foods and Walmart after his first trade show at Summer Fancy Food.