Hardware Podcasts

Ring: Jamie Siminoff

How I Built This · 22 Jun 2020 · 1h 29m

What this episode covers

Jamie Siminoff, founder of Ring, explains how a personal frustration with hearing his doorbell from his garage led to the invention of the Doorbot, which evolved into Ring. He details the company's chaotic early stages, including a disastrous initial launch with non-updatable hardware and a pivotal, high-stakes appearance on Shark Tank that generated crucial early revenue. Siminoff describes the strategic pivot to rebrand as Ring, rebuilding the product and backend to focus on neighborhood safety, and the eventual $1 billion acquisition by Amazon.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Amazon
Products
Ring, Doorbot, Unsubscribe.com, Phone Tag, Snap Garden, Christie Street
Also
Shark Tank

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