Product Design with Simone Giertz
Simone Giertz, an inventor and product designer, discusses her transition from YouTube content creation to launching the Yetge store, where she sells products like the Everyday Calendar, Scissor Lamp, and screwdriver rings. She details the challenges of manufacturing, including dealing with factory quality issues, supply chain delays, and the high costs of small-batch production. Giertz explains her strategy of starting with small pre-production runs to mitigate risk and her decision to maintain full ownership of her brand to preserve creative control and avoid the pitfalls of scaling too aggressively.