Live From The HIBT Summit: Troy Carter

How I Built This · 12 Dec 2019 · 16m

What this episode covers

Troy Carter, founder of Atom Factory and Lady Gaga's former manager, discusses his journey from financial insecurity in West Philadelphia to managing one of the world's biggest pop stars. He explains how he identified Gaga's potential through her unique look and hunger, and how they built her career by giving away music and selling merchandise directly to fans. Carter also shares his investment philosophy, emphasizing the importance of founder hunger and self-awareness over pedigree, citing his investment in an esports company founded by a Detroit street kid.

Mentioned

Companies
Def Jam, Uber, Lyft, Warby Parker, Instagram
Also
Lady Gaga, Pussycat Dolls, Britney Spears, Logic, SoundCloud, YouTube, Shark Tank, Will Smith, Kevin Hart

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