Hardware Podcasts

Minted: Mariam Naficy (2018)

How I Built This · 9 Dec 2019 · 49m

What this episode covers

Mariam Naficy, founder of Minted, recounts her journey from selling Eve.com for $110 million to launching Minted, which initially failed with zero sales before pivoting to a crowdsourced design model. She details the early struggles of validating the stationery business, raising angel and venture capital despite skepticism, and executing a critical pivot to focus entirely on artist competitions. The episode also covers Minted's survival against a competitor's hostile acquisition attempt by rapidly switching printing partners, and includes a brief segment on Christopher Rannefors and his company BatBnB.

Most relevant to

early-stage companies and companies scaling up

Topics

Mentioned

Companies
Minted, Goldman Sachs, Idea Lab, IDG, BatBnB
Products
Eve.com
Also
Stanford, Tech Crunch, Shark Tank, Indiegogo

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