Hardware Podcasts

Live Episode! Tofurky: Seth Tibbott

How I Built This · 3 Jun 2019 · 46m

What this episode covers

Seth Tibbott, founder of Tofurky, explains how he built a plant-based protein company starting with tempeh in the early 1980s and pivoting to the Tofurky roast in 1995. He details his unconventional early life, including living in a treehouse and barn, and his persistence through 20 years of losses before achieving profitability. Tibbott discusses the product development process, moving from pure tofu to a seitan-tofu blend, and the strategic decision to maintain family ownership to protect the company's mission. The company now generates an estimated $40 million in annual sales, distributing plant-based products in over 27,000 stores worldwide.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Turtle Island Soy Dairy, Beyond Meat, Impossible Burger, King Harvest, Meat of Wheat, Higher Taste, PCC, Walmart, Target, Costco
Products
Tofurky
Also
Veganuary

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