Hardware Podcasts

Rent The Runway's Jenn Hyman At The HIBT Summit

How I Built This · 15 Nov 2018 · 15m

What this episode covers

Jenn Hyman, co-founder of Rent the Runway, explains her phased launch strategy, starting with special occasion dresses to validate the concept before expanding into a subscription model for everyday wear. She details how she navigated industry resistance by targeting major retailers like Neiman Marcus and Nordstrom, discovering that 'rental' was already a common behavior among high-end shoppers. Hyman emphasizes the importance of humility and continuous leadership growth as the company scaled from a small team to over 1,500 employees, aiming to democratize access to designer fashion.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Rent the Runway, Neiman Marcus, Nordstrom, Macy's, Uber, Airbnb
Also
Diane von Furstenberg, U.S. Bank

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