Hardware Podcasts

Angie's List: Angie Hicks (2016)

How I Built This · 20 Aug 2018 · 32m

What this episode covers

Angie Hicks, co-founder of Angie's List, explains how she launched the home services referral business in 1995 with mentor Bill Asterley, starting with door-to-door sales in Columbus, Ohio. She details the transition from a physical newsletter to an online platform, the strategic decision to avoid anonymous reviews to build trust, and the company's expansion to over 3 million members. The episode also covers her brief departure to attend Kellogg business school and her return to lead the company as Chief Marketing Officer before its merger with HomeAdvisor.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Angie's List, Unified Neighbors, Columbus Neighbors, HomeAdvisor, U.S. Bank
Products
Micro Fantasy
Also
Bill Asterley, Kellogg, Harvard

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