#88 Undaunted Leadership with Hint Founder Kara Goldin
Kara Goldin, founder of Hint, discusses scaling her unsweetened flavored water company from a garage startup to over 30,000 retail locations, emphasizing leadership lessons from the pandemic and early growth. She explains how Hint grew 40% in 2020 by pivoting operations, securing deals with Costco, Walmart, and Aldi, and managing supply chain disruptions through direct store engagement. Goldin highlights the importance of hiring 'creators' rather than just managers, maintaining transparency with employees, and the strategic value of lacking prior CPG industry experience. The episode covers her book 'Undaunted,' detailing key decisions like losing Starbucks to focus on Target and refusing unfavorable promotions from Whole Foods to protect brand equity.