Hardware Podcasts

Kendra Scott: Kendra Scott

How I Built This · 20 Mar 2017 · 42m

What this episode covers

Kendra Scott, founder of Kendra Scott Design, recounts her journey from a failed hat business at age 19 to building a billion-dollar jewelry empire. She details bootstrapping the company from her spare bedroom with a $500 investment, securing her first major wholesale order from Harold's, and navigating the 2008 recession by pivoting to a direct-to-consumer retail model. Scott explains how the recession forced her to open a flagship store in Austin, which became a laboratory for customer engagement and customization, leading to rapid scaling and eventual investment from Berkshire Partners.

Most relevant to

founders before launch, early-stage companies and companies scaling up

Topics

Mentioned

Companies
Kendra Scott Design, Harold's, Nordstrom, Berkshire Partners, U.S. Bank
Products
Cut Buddy

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