VICE: Suroosh Alvi

How I Built This · 10 Oct 2016 · 35m

What this episode covers

Suroosh Alvi, co-founder of VICE Media, recounts how he launched a small alternative magazine in Montreal after recovering from heroin addiction, eventually growing it into a multi-billion dollar media company. He details the early bootstrapping phase with co-founders Gavin McInnes and Shane Smith, including a pivotal $250,000 investment from Richard Solwinsky that allowed them to move to New York and expand into fashion and e-commerce. Alvi explains how the dot-com bubble burst forced the company into bankruptcy, leading to a dramatic buyback of the company for pennies on the dollar, and how they pivoted to video content to survive and thrive in the modern media landscape.

Mentioned

Companies
VICE Media, AutoDesk, LaPress, MTV, CNN, Viacom
Products
Voice of Montreal
Also
Richard Solwinsky, Gavin McInnes, Shane Smith

Other shows on the same ground, closest first.

  • The Startup CPG Podcast · 57m

    #68 How to Raise $10 Million: Fundraising Aura Bora Style with Paul Voge

    Paul Voge, co-founder of Aura Bora, details the company's journey from a $200,000 friends-and-family raise to a $10 million Series A led by Siddhi Capital. He explains how the brand navigated valuation, legal structures, and investor relations while expanding from natural channels into major retailers like Walmart and Whole Foods. Voge shares specific strategies for maintaining investor relationships, building a board, and using the new capital to double store count and achieve profitability.

  • The Startup CPG Podcast · 30m

    #179 - Bootstrap Heroes: Hazard's Hop Water, SWAIR, Gourmend Foods

    Host Daniel Scharff interviews Ryan Hansen of Hazard's Hop Water, Carrie Sporer of SWAIR Hair, and Ketan Vakil of Gourmend Foods about bootstrapping their consumer packaged goods brands to six-figure revenues without venture capital. Hansen details scaling a non-alcoholic hop water brand to $500k by targeting golf courses and breweries, while Sporer explains how SWAIR reached $350k in revenue by focusing on fitness enthusiasts and managing co-founder dynamics. Vakil shares how he built Gourmend Foods to nearly $850k in revenue by reformulating low-FODMAP broths and leveraging online sales and dietitian networks.

  • The Startup CPG Podcast · 37m

    Founder Feature: Daniela Suarez of iCalm

    Daniela Suarez, co-founder of iCalm Health, explains how she developed a high-potency natural stress relief shot after a stress-induced tumor made her realize existing supplements were too weak or tasted terrible. She details the years-long formulation process, including working with a specialized flavorist to mask bitter herbs like magnesium, and discusses their DTC launch strategy via a private Facebook community and e-commerce. Suarez also shares a painful lesson about being scammed by celebrity Chet Hanks, emphasizing the importance of founder community trust and warning against paying upfront for endorsements.

  • Product Startup · 28m

    159: Build a Community to Sell Your New Product Invention

    Ashley Black, founder of FasciaBlaster, explains how she built an $150 million direct-to-consumer business by leveraging a community of 8 million social media followers. She details her strategy of using paid Facebook ads to reach break-even, then lowering customer acquisition costs through authentic, founder-led content that drives organic engagement. Black emphasizes the importance of self-funding, being 'all-in' without a Plan B, and using the community to validate new product ideas before launch.

  • The Startup CPG Podcast · 1h 00m

    #80 From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez

    Sandra Velasquez, CEO and founder of Nopalera, discusses her journey from a musician to launching a high-end Latina bath and body brand, including her appearance on Shark Tank where she turned down two offers. She details the process of raising a $2.7 million seed round from scratch, highlighting the importance of valuation assessments, legal costs, and overcoming the 'money begets money' dynamic. Velasquez also shares specific metrics on the post-Shark Tank sales surge, the operational prep required for the influx of demand, and the company's current scaling efforts into new product categories like aluminum-packaged body wash.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by How I Built This. The episode itself belongs to its publisher.