93: The Last Detail with Stephan Ango

Thoroughly Considered · 27 Jan 2023 · 1h 16m · Episode 93

What this episode covers

Stephan Ango, co-founder of Lumi and Obsidian, discusses the Hario V60 pour-over coffee maker, analyzing its 60-degree geometry, internal grooves, and material variations (ceramic, glass, plastic) as examples of timeless industrial design. The conversation explores the ritual of coffee brewing, the Lindy effect in product longevity, and how Hario maintains market dominance against Amazon white-label knockoffs through brand authority and filter ecosystem lock-in. Ango also reflects on his transition from physical goods to software, contrasting the ephemeral nature of code with the permanence of well-designed objects.

Mentioned

Companies
Hario, Lumi, Starbucks, Blue Bottle, Stumptown, Intelligentsia, Amazon
Products
V60, Obsidian, Melita, Chemex, AeroPress, Moka Pot, Snow Peak
Also
Dieter Rams

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