Hardware Podcasts

STL364: Good Design Goes Unnoticed

Shop Talk Live · 17 Apr 2026 · 1h 19m

What this episode covers

Konrad Sauer, founder of Sauer & Steiner Toolworks, discusses his transition from graphic design to high-end hand plane making, emphasizing that good design is unnoticed and feels right. He details the iterative design process for his curved-sided planes, balancing historical constraints with modern ergonomics and weight distribution. Sauer explains his unconventional business model, which involves absorbing material costs upfront and forgoing deposits to build deep trust and personal relationships with clients. The conversation highlights the importance of sketching, mockups, and critique in refining physical products.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Sauer & Steiner Toolworks, Sutherland Wells, Gorilla Glue, Fine Woodworking
Tools
Adobe Illustrator

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