Hardware Podcasts

70: Limited Edition

Thoroughly Considered · 30 Jun 2021 · 55m · Episode 70

What this episode covers

Tom Gerhardt and Dan Provost of Studio Neat discuss the launch of their new sub-brand, Studio Neat Limited, with the release of 100 'Terra-Cotta Blue' Mark One pens that sold out in 10 minutes. They explain that this limited-edition model allows them to release one-off products without the logistical nightmare of managing infinite SKUs in their warehouse. The conversation also covers their shift toward more casual Instagram content to combat obscurity, the complexities of Instagram advertising, and the production delays of the Mark Two pen caused by supply chain issues and part failures.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Studio Neat, Indiegogo, Relay FM, Shopify
Products
Mark One, Mark Two, Apollo, Sultan notebook, Theme System
Tools
Facebook Ad Manager, Instagram

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