#216 - Food Labeling Law 101 with Lauren Handel

The Startup CPG Podcast · 30 Sept 2025 · 57m · Episode 199

What this episode covers

Lauren Handel, founder of Handel Food Law, explains the regulatory framework and litigation risks for CPG brands, distinguishing between FDA-regulated foods and USDA-regulated products. She details specific claim categories including nutrient content, 'natural,' 'organic,' and health benefits, emphasizing that consistency across packaging, websites, and advertising is essential to avoid costly class-action lawsuits. Handel advises founders to understand the difference between regulatory consultants and attorneys, noting that legal advice offers privilege and risk assessment that consultants cannot provide, while recommending third-party certifications to mitigate exposure to litigation.

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