#197 - AI for CPG 101 with Chris Szigeti
Chris Szigeti, a tech consultant and founder of the pre-launch honey brand Froth and Honey, explains how early-stage CPG founders can leverage AI to reduce overhead and accelerate development. He demystifies foundational models like ChatGPT, Claude, and Gemini, distinguishing between general and reasoning models, and advocates for using 'Deep Research' for market analysis. Szigeti shares practical strategies for CPG brands, including using AI as a virtual advisory board, generating conceptual packaging designs, and building websites with tools like v0, while warning against losing brand authenticity.