Hardware Podcasts

Hosting a Niche Event and Building a Community Around It w/ Wendy Covey

The Manufacturing Executive · 3 Feb 2026 · Episode 295

What this episode covers

Wendy Covey, CEO of True Marketing, and Joe Sullivan, co-founder of Gorilla 76, discuss the strategy behind creating the Industrial Marketing Summit, a niche event for B2B marketers in the manufacturing sector. They detail the event's evolution from a track at Content Marketing World to a standalone gathering in Austin, highlighting the importance of building community and addressing the isolation felt by industrial marketers. The conversation covers the operational challenges, the value of long-term relationship building over immediate ROI, and practical advice for manufacturers looking to host their own events.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
TREW Marketing, Gorilla 76, Cadinas Part Solutions, Wistia, National Instruments, HubSpot
Products
Industrial Marketing Summit, Content Marketing World, LabVIEW
Also
Rand Fishkin

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