#186 - Bootstrap Heroes: Bumpin Blends, Lentiful and Drink Wholesome
Lisa Mastela of Bumpin Blends, Ben Bacon of Lentiful, and Jack & Tessa Schrupp of Drink Wholesome discuss bootstrapping their CPG brands without external venture capital. They detail scrappy operational tactics, such as Lisa's use of Amazon employee shipping rates and dry ice relationships, Ben's hiring of student designers and university food labs, and the Schrupps' reliance on practitioner relationships and word-of-mouth marketing. The founders share how they achieved significant revenue growth while maintaining control and profitability through lean teams and strategic cost management.