Advice Line with Carlton Calvin of Razor
Carlton Calvin, founder and CEO of Razor USA, joins Guy Raz to advise early-stage founders on business challenges. Calvin discusses his ongoing effort to institutionalize his 'trendspotting' instinct at Razor, the difficulties of patent enforcement against small copycats, and the importance of focusing on brand over litigation. He then answers caller questions regarding whether to license or build a party game, how to differentiate stationery in a saturated market, and how a craft spirits distillery should manage product complexity and distribution.