Hardware Podcasts

What "Brand" Means and Why it Matters for Manufacturers w/ Paul Kiesche

The Manufacturing Executive · 11 Jul 2023 · 31m · Episode 161

What this episode covers

Paul Kiesche, President of Aviate Creative, explains that brand is the holistic perception of a company or product, extending far beyond logos to include messaging, culture, and employee experience. He argues that B2B manufacturers must actively manage this perception to avoid appearing outdated and to differentiate themselves in commodity markets. Kiesche highlights the critical role of employer branding in attracting talent, noting that strong branding helps retain employees and signals stability to the workforce. He also shares findings from a recent survey on manufacturing job opportunities, emphasizing high growth and accessible entry points for job seekers.

Most relevant to

established companies

Topics

Mentioned

Companies
Aviate Creative, Gorilla 76
Also
Industrial Marketing Live

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