Hardware Podcasts

Giving Your B2B Customer a B2C Buying Experience w/ Sultana Mangal and Annie Dohle

The Manufacturing Executive · 19 Jan 2021 · 30m · Episode 32

What this episode covers

Sultana Mangal and Annie Dohle, Account Executives at the industrial marketing agency Gorilla 76, discuss how B2B manufacturers can meet rising customer expectations by adopting B2C-style experiences. They highlight the importance of personalization, transparency, and speed, using examples like Starbucks and Big Shark Bicycle to illustrate how superior service justifies premium pricing and builds loyalty. The guests also detail Gorilla 76’s onboarding process, including their client manual and welcome videos, designed to mitigate buyer’s remorse and establish trust from the first 100 days of a relationship.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Gorilla 76, Starbucks, Big Shark Bicycle, Sweet Fish Media
Also
Joey Coleman, David Baker, Logan Lyles, Dan, The Cult of the Customer, Never Lose a Customer Again

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