Giving Your B2B Customer a B2C Buying Experience w/ Sultana Mangal and Annie Dohle
Sultana Mangal and Annie Dohle, Account Executives at the industrial marketing agency Gorilla 76, discuss how B2B manufacturers can meet rising customer expectations by adopting B2C-style experiences. They highlight the importance of personalization, transparency, and speed, using examples like Starbucks and Big Shark Bicycle to illustrate how superior service justifies premium pricing and builds loyalty. The guests also detail Gorilla 76’s onboarding process, including their client manual and welcome videos, designed to mitigate buyer’s remorse and establish trust from the first 100 days of a relationship.