Hardware Podcasts

#038 - Brain vs Capital - how to build a business from components (Part 1), with Prof. Günter Faltin, Germany

The Hardware Entrepreneur · 27 Sept 2017 · 31m

What this episode covers

Professor Günter Faltin, a pioneer of entrepreneurship education in Germany and founder of Teekampagne, explains his 'component principle' for building lean, capital-efficient businesses. He details how he bypassed traditional tea industry conventions by importing only Darjeeling tea in bulk, and describes how companies like 'What You're Doing' and 'Wash Company' operate 100% via outsourced components. Faltin argues that the quality of the business model, not capital, is the primary bottleneck for startups, advocating for simplicity and focus over diversification.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Teekampagne, What You're Doing, Wash Company, Henkel, Unilever, Procter & Gamble
Also
Brain vs Capital, The 4-Hour Workweek, Freelancer.com, Upwork

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