S3 E8: Navigating and Managing Contract Manufacturers with Peter Russo

The Builder Circle · 27 Jan 2026 · 1h 14m

What this episode covers

Peter Russo, a hardware mentor and entrepreneur with 15 licensed brands and $250M in retail sales, shares strategies for managing contract manufacturers (CMs). He emphasizes treating CMs as internal departments, securing IP and tooling ownership in contracts, and avoiding single-source dependencies. Russo also discusses cultural fit, exclusivity negotiations, and how startups can overcome being perceived as 'crappy customers' through storytelling and respect for the supplier's time.

Other shows on the same ground, closest first.

The summary, chapters and topics are generated from the episode’s audio by this directory, not written by The Builder Circle. The episode itself belongs to its publisher.