Hardware Podcasts

173: Augmented Reality Technology in Hardware Startups

Product Startup · 27 Apr 2023 · 18m

What this episode covers

Jonathan Bohun, founder of Action Ship VR and Weedar, explains how augmented reality (AR) is transitioning from niche to mainstream for hardware startups, driven by 5G, cloud computing, and improved battery life. He details how AR enhances physical products through interactive packaging, allowing brands to reduce physical materials while providing richer user experiences and customization. Bohun also highlights the shift toward collaborative AR experiences, where multiple users can interact with shared digital overlays in a physical space, citing examples from the cannabis and pharmaceutical industries.

Most relevant to

early-stage companies

Topics

Mentioned

Companies
Action Ship VR, Weedar, San Diego Ocean Museum, ZAM, SpaceX, Amazon, Meta, Apple, Snapchat, Instagram
Also
ASAP Rocky, Beyonce

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