BONUS - What's the SCOOP - 2022 Trends with Mike Konrad
Mike Konrad, founder of Aqueous Technologies, discusses 2022 industry trends, highlighting that supply chain disruptions extend far beyond semiconductors to include components like solenoids and motors. He explains how his company transitioned from just-in-time to just-in-case purchasing, requiring minor design modifications to integrate alternative parts while managing cash flow strain. Konrad also advocates for an educational marketing model over traditional trade show noise, predicting a hybrid future for industry events like IPC APEX Expo and Productronica.