BONUS - What's the SCOOP - 2022 Trends with Mike Konrad

EMS@C-LEVEL · 4 Jan 2022 · 24m

What this episode covers

Mike Konrad, founder of Aqueous Technologies, discusses 2022 industry trends, highlighting that supply chain disruptions extend far beyond semiconductors to include components like solenoids and motors. He explains how his company transitioned from just-in-time to just-in-case purchasing, requiring minor design modifications to integrate alternative parts while managing cash flow strain. Konrad also advocates for an educational marketing model over traditional trade show noise, predicting a hybrid future for industry events like IPC APEX Expo and Productronica.

Mentioned

Companies
Aqueous Technologies, Koh Young, Flex, TTI
Also
IPC APEX Expo, Productronica, SMTAi, SMTA Cleaning and Coating Conference

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