251. Michael Corr & Justin Sears on How Altium & Duro Are Fueling the Next Generation of Hardware Startups
Michael Corr, co-founder and CEO of Duro, and Justin Sears, Head of Product Marketing at Altium, discuss how Duro’s cloud-based PLM platform and Altium’s Agile Teams are breaking down silos between electrical, mechanical, and procurement teams. They explain how Duro’s API-first architecture enables specialized AI agents to automate tasks like BOM analysis and part sourcing, addressing the critical need for real-time supply chain visibility. The conversation highlights the acquisition of Duro by Altium, the shift from selling 'vitamins' to 'medicine' for hardware startups, and the resurgence of small, fast-moving hardware companies leveraging modern tooling.