Hardware Podcasts

85 - Kanga Coolers are the coolest! with Austin Maxwell

People of Packaging · 23 Nov 2021 · 43m

What this episode covers

Austin Maxwell, CEO of Kanga Coolers, explains how the company evolved from a Clemson University class project solving the problem of warm beer at tailgates into a scalable brand. He details the journey from prototyping with a local seamstress to launching a Kickstarter, surviving a critical supply chain delay before filming Shark Tank, and securing a deal with Mark Cuban. Maxwell also discusses product iterations, such as switching from Velcro to magnets for hunting compatibility, and the strategic importance of retail packaging for their new Can Cooler product.

Most relevant to

companies scaling up

Topics

Mentioned

Companies
Kanga Coolers, Bic, Chubbies Shorts
Products
Shark Tank, RealTree
Also
Mark Cuban, Clemson University

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